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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

Trends 77
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4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. If not, you should. In addition, the average respondent consumes 1.5

Video 78
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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media.

Meeting 98
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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

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How to Spy on Your Competition & Steal Their Secrets

Cision

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. See how they market online. Are calls to action part of their marketing tactics? Do they have a blog?

How To 198
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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media. That is not the case for us, our job is creative, and we must be very fresh and full of ideas at all times. It is like being a painter, it is creative business. Lastly, be creative. Host: Big-ups!

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I See how they market online. Are calls to action part of their marketing tactics? Don’t just stop there.