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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. Regional Foundation.

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This Is Why You Need to Write Creative Content

PRSay

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. Our readers receive the data equivalent of 174 newspapers a day — ads included, according to a study by USC’s Annenberg School for Communication. Save $100 with coupon code PRSA21! The key is to make our content more creative.

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#18: The future of storytelling in healthcare communications

NewsWhip

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Influence of local newspapers | Jump to text.

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The Science Behind Why Wordplay Is an Effective Communications Tool

PRSay

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” You can thank your Broca for helping you sort through the data equivalent of 174 newspapers every day, ads included, without having to process every word. I’ve had it!

Tools 138
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 96
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Spotlight on a Solo PR Pro: Meet Bernadette Adams Davis

Solo PR Pro

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry.

Meeting 97
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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128