Remove Corporate Remove Local Remove Media Relations Remove Product Launch
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How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface.

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What is a Virtual Press Conference & How Can I Successfully Plan One?

Bianchi Biz Blog

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

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What is Technology PR?

5W PR

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

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How to Prepare a PR Crisis Plan

Prohibition

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. For example: A lawsuit alleging dangerous product defects. Are they well trained?

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. There is a new corporate scenario that directly impacts all audiences and communication channels.

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Taking the collective temperature of Italian females in PR

PR Conversations

She asserted that men appeared more attached to their traditional function as media relations representatives. Several noted that this media relations-possessive attitude preceded the digital advent, and remains in spite of another stereotype of IT being the preserve of men—some might even consider technology a “natural” male talent.