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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was recruited into public relations by one of my PR contacts when I was fashion editor of the trade magazine Sporting Goods Business. How was your transition into public relations?

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What PR Can Learn From The Oscar Nominees

ImPRessions - Crenshaw Communications

As a PR practitioner, I couldn’t help but think about the times a client has sought to reinvent a personal or corporate brand. In the case of the Day-Lewis character, it seems to be a combination of face-to-face meetings at his opulent home/studio combined with intimate fashion shows. Phantom Thread.

Film 136
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. I’m quite certain Alison will find herself in a senior leader role very soon.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. Started right out of college as an old fashioned copy clerk. ” I brought up the PRSA Code of Ethics.

Ethics 91
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R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. For a terrifically funny example of spin, watch the 2005 movie, "Thank You For Smoking.".

Ethics 133
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Or the crisis plan is siloed in some hidden corporate corner completely out of date. What it suggests to me is that instead of labelling individual practitioners as either resilient or not (in an absolute fashion), we can start to think about maximising the resilience of assets for health and well-being.

Crisis 63
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What can PR learn from living with Alexa?

Stuart Bruce

We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications. Then you’re ready to start chatting by saying the ‘wake’ word. How can PR use Alexa?

Google 110