Remove Corporate Remove Crisis Communications Remove Policies Remove Viral
article thumbnail

The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Phase 2: Understand the different variables and impacts.

Crisis 172
article thumbnail

The Importance of Social Media in Crisis Management

Prohibition

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Newhouse School of Public Communications, Jamie Ward, Ph.D. , This type of planning includes making sure that your team is communicating well internally, too. “If

article thumbnail

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

Crisis 136
article thumbnail

The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

Review your policies. Act on your policies. If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. As president, she’ll lead the company’s operations and corporate strategy. Tell them what you saw, what you think and how you feel.

article thumbnail

7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" CRISIS LESSON #7: CORPORATE SHOULD PROTECT ITS BRAND AT THE LOCAL LEVEL.

article thumbnail

Why it’s important to prepare for a PR crisis

Prohibition

To counteract these search results you should create a content marketing plan for your brand name and targeted search terms – through blogging, contributing to industry-leading publications and promoting good news through press releases and effective corporate communications. But unfortunately a crisis can strike at any time.

Crisis 62