Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list.

B2C 194

B2C Content Marketing Study Trends 194

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. For example, SXSW is an event that has grown in size and scope since its inception, but has always attracted an enthusiastic group of techies, music fanatics, and content lovers. So how do you decide whether to take a risk? Be Imaginative.

Industry 195

Industry Trade Shows Marketing Film 195

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing be nimble. The only thing youth and conservatives have in common is that both groups are leaving Facebook. First-party data: trade knowledge for trust. Georgie Weedon | Signal AI.

Marketing 174

Marketing Employee Content Marketing Training 174

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? And make sure to test it with various age groups. Have you factored in content marketing?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

JANUARY 9, 2018

These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. Sometimes these are developed and published by independent media companies, trade groups or associations. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018.

Media 102

Media B2B Groups Conference 102