Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong
Contently - Strategy
AUGUST 11, 2022
As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” But keep in mind that this moment full of challenges also presents opportunities.
Let's personalize your content