The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
Sword and the Script
JANUARY 24, 2023
Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement. Examples: Print news sites, broadcast news, blogs, newsletters and possibly influencer posts. Buy reprints and hand them out at a trade show. Pro tip: Promote your coverage when you earn it.
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