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5 Digital Trends We Are Seeing

5W PR

According to a recent report from Oracle, more than 90% of consumers want to see humor from the companies they do business with, however, most companies don’t deliver on that demand. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes. Facebook, Twitter, Pinterest and Instagram all debuted “buy button” features in 2015. Buy-Buy-Buy.

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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. Start a Pinterest or other file of good PR ideas and look at it often. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist.

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7 Lessons From A Brand Battle: Bose vs. Beats By Dre Headphones

MaccaPR

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers.

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