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How we’re creating content isn’t lining up with how people are consuming it

Communications Conversations

Consider another stat: According to researchers at the Notre Dame University (yeah, that one), 73 percent of posts on Reddit are voted on by users that haven’t actually clicked through to view the content being rated. Is how we’re creating social content today really lining up with how people want to consume it? Blog posts.

Consumer 104
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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Or making your spokesperson available not only to be interviewed by the press, but by a crowdsourced group on Reddit, as we recently did for a creative client?

Instagram 159
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Changes in journalism impacting PR

Prakkypedia

Platforms such as Facebook, Twitter, Reddit, LinkedIn and so on have enabled journalists to use social media to build their own brand, to inhabit online communities and find news and news sources, and to be more accessible to news tips from the public. PR pros (and the general public) have increased access to journalists through social media.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. The following brands either failed to listen to customers or changing consumer behavior. BlackBerry.

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Substack, Media Fragmentation & PR

Flatiron Communications

He went further to break out “who counts as a strategic mouthpiece and who does not: yes to major publications, TV appearances, and high-profile Reddit threads; no to local radio, local papers,” and, famously, The Daily Beast’s Max Tani, who broke this news to his (apparently paltry) 36,000 followers on Twitter.

Media 41
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Behind the Headlines With Neil McAllister

Cision

With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. Sorry, m’colleagues, but I use aggregators like the Drudge Report and Reddit as much as anyone. And I like to think my job is to help with that. Rapid Fire Round.