Cision

NOVEMBER 19, 2015

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . At a recent real estate conference, a luxury realtor shared with me that over 2,000 people had tuned into her first live tour of a South Florida home. Decide on mortality.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media.

Real Estate 195

Real Estate Pitching B2C Fashion 195

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. YouTube and Facebook both offer 360-degree functionality for viewers. Image credit: PEG.

Video 78

Video Trends Strategy Marketing 78

Waxing UnLyrical

DECEMBER 4, 2018

Influencer marketing has been around for over a decade with the rise in popularity of YouTube. Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. Image by ElisaRiva via Pixabay, CC0 Creative Commons.

Trends 77

Trends Marketing Real Estate Public Affairs 77

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. How should PR professionals and marketers connect with members of Generation Alpha as they become consumers, voters and donors in the years to come?

Groups 140

Groups Mobile Real Estate Skype 140