article thumbnail

First-Quarter PR Winners And Losers

ImPRessions - Crenshaw Communications

The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. It would have been far better to simply apologize and admit that the comparison made no sense and was offensive to boot.

Airlines 136
article thumbnail

Turn Your Secret Sauce into a PR Asset with these 4 Steps

Flack's Revenge

Assuming you are willing to share details, they should be woven into the messaging and storytelling. It helped to flaunt the reputations and academic papers of founders and world-renowned mathematicians Amir Averbuch (Tel Aviv University) and Ronald Coifman (Yale); and highlight the years of research behind the secret sauce.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196
article thumbnail

#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

These are the issues that come up around data centers, which in the comparison to other types of industries, particularly around manufacturing, where there’s much more of a visible impact. Brett: Yeah, I didn’t think of the comparisons from the cannabis distribution outlets to the data centers. It’s super interesting.

Data 78