Cision

MARCH 14, 2017

In comparison, its closest competitor was Marks & Spencer, whose Mrs. Claus spot only garnered a little more than 43,000 mentions during the same period of time.) With the right combination of storytelling and strategy, your company can overcome the odds and build loyal brand advocates in the process.

Creativity 208

Creativity Comparison Construction Retail 208

NewsWhip

OCTOBER 10, 2019

There hasn’t been much engagement in 2019 by comparison, but we’re just barely into the real holiday season, so rest assured, there will be crafts and food aplenty in the weeks to come. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling.

Pinterest 113

Pinterest Trends Comparison Data 113

NewsWhip

JULY 29, 2020

We thought it unfair to include these in our overall analysis but include them here for comparison. . There is some debate over whether the London Evening Standard constitutes a truly local publisher, but we include it here for the purposes of comparison. publishers received.

Local 88

Local Comparison Trends Television 88

ImPRessions - Crenshaw Communications

JULY 5, 2017

Innovation will come from the upstarts, because they have so little to lose by comparison. Lego does this very well, tapping into the premise that there’s a “builder” in all of us and evoking the power of childlike imagination in its brand storytelling. But it’s also because they’re naturally risk-averse.

Brand 136

Brand Branding Comparison Storytelling 136

Flack's Revenge

FEBRUARY 3, 2021

Assuming you are willing to share details, they should be woven into the messaging and storytelling. If you haven’t, you need to weigh the risks of discussing the tech vs. holding the cards close. It is not a binary decision, either. Explaining the Unexplainable (Simmering the Sauce).

Technology 177

Technology Comparison Case Study Privacy 177

ReimaginePR

JUNE 13, 2016

You may not be a storyteller and my guess is that you’re probably not much of a marketer either. So you’d take a side-by-side comparison of your closest competitor(s) and determine what makes your product worth buying. Don’t worry, you don’t need to be a writer or storyteller by trade to get your product’s story right.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Contently - Strategy

SEPTEMBER 12, 2019

Contrary to popular belief, content marketing videos can be produced with the goal to directly increase product sales, not just for educational or storytelling purposes. Product comparisons & reviews. Don’t be afraid to adapt content traditionally used for sales teams with video. Personalized videos.

Video 95

Video How To Education YouTube 95

Contently - Strategy

OCTOBER 9, 2019

By comparison, 50 percent of B2B marketers use social listening, which makes me want to abandon my job, hotwire a SpaceX shuttle, and give that whole astronaut dream another shot. The first 20 people to email me proof of your interviews at lazer@contently.com will get a free copy of The Storytelling Edge — and in all likelihood, a promotion.

Marketing 82

Marketing How To B2B Exercises 82

The Hoffman Agency

AUGUST 19, 2021

It was her world and she excelled in it, whatever I did would lack in comparison. Writing has always been my biggest insecurity. I think it goes back to a childhood spent reading stories and scripts my mom wrote. However, writing for PR reopened the door for me.

Industry 36

Industry Comparison Technology Creativity 36

MaccaPR

NOVEMBER 19, 2014

The brand’s exceptional storytelling is honest, inspiring and downright sobering. Secondly, the Always spot doesn’t just state the issue in its storytelling, it proposes an outcome, a movement for consumers to rally behind and make their own. But why does Always’ campaign work?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Flatiron Communications

JULY 5, 2022

As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies. But, alas, I won’t go there for fear of turning this post into a TL;DR. Here’s a link to The AP’s blog post on the session. Sharma, Pace, and Isikoff (l.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful. so you can see how your actions result in a variety of interactions.

Communications 383

Communications Tools Google Resources 383

ISEBOX

JULY 24, 2015

A comparison of the side-by-side sketched images is shocking. Multimedia Delivers “Real Beauty’s” Real Storytelling Power. The two main elements of this multimedia content marketing campaign – the video of the sketch artist at work and the final sketched images – are breathtaking in their command of storytelling.

Infographics 70

Infographics Storytelling Video YouTube 70

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. Comparing the cleaned data against old data won’t offer accurate comparison. For example, if your comparison data includes 68% bot traffic, it will be a long time before you live up to that falsely inflated benchmark.

Report 52

Report How To Marketing Analytics 52

NewsWhip

JUNE 23, 2021

These are the issues that come up around data centers, which in the comparison to other types of industries, particularly around manufacturing, where there’s much more of a visible impact. Brett: Yeah, I didn’t think of the comparisons from the cannabis distribution outlets to the data centers. It’s super interesting.

Data 78

Data Media Analytics Energy 78

Waxing UnLyrical

MAY 5, 2011

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. My local Six Flags may be cheaper, even offer coupon deals but there is really no comparison to the Disneyworld experience. Guest post by Davina Brewer. Banishment of the Business Barf. What’s yours?

Storytelling 66

Storytelling Publicity Comparison Local 66

Sword and the Script

JUNE 4, 2019

By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. b) Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap via Onclusive. Gartner says about one-third of the CMO budget goes to marketing technology.

Software 100

Software Reddit Marketing Survey 100

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations, the term “storytelling” has been co-opted to describe a kind of ideal standard for engaging blog posts and other content. It would have been far better to simply apologize and admit that the comparison made no sense and was offensive to boot. Sometimes PR achieves that, but this one is the real deal.

Airlines 136

Airlines Comparison Facebook Video 136

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7 Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52