Turn Your Secret Sauce into a PR Asset with these 4 Steps
Flack's Revenge
FEBRUARY 3, 2021
Assuming you are willing to share details, they should be woven into the messaging and storytelling. It helped to flaunt the reputations and academic papers of founders and world-renowned mathematicians Amir Averbuch (Tel Aviv University) and Ronald Coifman (Yale); and highlight the years of research behind the secret sauce.
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