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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

The PR community has growing dialog around the importance of a custom pitch. Put on Your Storyteller Hat. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. Two words: vertical markets. GET INSPIRED!

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. From engineer to PR pro. I tend to say yes to things that involve innovation, STEM, equity and inclusion,” she says.

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What Goes in a Great Media Kit

ReimaginePR

love to see what real people have created. Sharing the work of real people who have created or accomplished something using your product is also an amazing opportunity to do some community building. Also, you have such a short moment to grab their interest, that top real estate is best used by some compelling copy.

Media 120
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Don’t Quit Facebook Yet

Shift Communications

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. million pageviews (an outdated metric, perhaps?).

Facebook 167
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

So, whether it’s the political, the regulatory, the legal, the community, the media aspect, you have to be thinking about where there’s tools and technology and analytics that line up with each of those segments so that we can really have a comprehensive view of the situation around a particular project.

Data 78
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. Internet culture and the communities that use social media to coordinate campaigns for more diversity have so far been hugely successful in forcing change.

Ethics 52