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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

The PR community has growing dialog around the importance of a custom pitch. Put on Your Storyteller Hat. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. Two words: vertical markets. GET INSPIRED!

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. Some need help with marketing, others hope to be thought leaders in their industry and need help writing content.

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What Goes in a Great Media Kit

ReimaginePR

Sharing the work of real people who have created or accomplished something using your product is also an amazing opportunity to do some community building. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1. It should tell a story.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be.

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