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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall).

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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 86
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What is Technology PR?

5W PR

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41
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B2B Sales Cycles Get Longer and Involve More Decision Makers

Sword and the Script

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. 36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 28% “peers/colleagues,”.

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#InspireInclusion Is Nice and All, but What Does It Even Mean?

The Hoffman Agency

A prime example would be the importance of supporting women from BIPOC communities in the U.S. to enter leadership roles. Localization is key. So while, in principle, businesses are happy to localize inclusivity efforts to cater to market nuances, employees are essentially left to mobilize and fend for themselves.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Wise content marketers can consider participating or even creating a Google+ Community. For example, the Home Improvement Community might be a good fit for lifestyle and DIY brands, suggests Sprout Social.