Remove Community Remove Consumer Remove Reddit Remove Viral
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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

PepsiCo’s nine human drivers for consumers | 5:28-7:33. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. We try to be very consumer-centric. We have a consumer centricity team. And one of the sub-trends is online communities. Turning insights into brand content | 8:18-9:58. Lauren: Yes.

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