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How to find the right PR measurement partner

Onclusive

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. How can they help you measure the business impact of communications? What do they offer in terms of technical and strategic support?

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Setting the right earned media objectives for your brand

Onclusive

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 107
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How to find the right PR measurement partner

Onclusive

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. How can they help you measure the business impact of communications?

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How to avoid the communication destination of innovation stagnation

PR in High Definition

After all, the smartphone wasn’t born overnight – the first ‘personal communicator’ was released by IBM in 1992 , costing $1,100, with a one-hour battery life but fully capable of sending emails. And in fairness, it’s not for lack of trying – AR and VR have not provided the next revolution of technology that we expected.

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Personal Tech PR Must-Haves

ImPRessions - Crenshaw Communications

It’s a portable Wi-Fi router , so if a hotel room only allows one gadget over wireless, you can connect the HooToo using Ethernet, then connect with multiple gadgets. Has the time come for PR and 3D printing? Brands from Coca-Cola to Warner Brother s have been toying with the technology for a few years now.

Wireless 120
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Behind the Headlines With Brenda Urban

Cision

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are you most excited for in your new role as director of communications at Klick Communications? What are your secrets to success?