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Trends and Best Practices for Media Relations

PRSay

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. Communicate clearly.

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5 Benefits of Media Relations

Landis PR

The team at Landis is well-versed in understanding the benefits of a well-placed piece of content, but sometimes clients need a little more of an explanation on how this one tactic can move the needle on overall strategic communications. Go for a bylined article in a trade publication or research journal.

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

You could say Doug Levy was born to work in the media and communications industry. I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. From journalist to PR pro.

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The Top 10 PR Disasters in 2021

Prohibition

Our very own Chris Norton, founder of Prohibition PR, shared his thoughts on the scandal with PR Moment : “The Yorkshire Cricket Club’s handling of racism allegations has to be the biggest PR disaster of 2021 for me – the perfect example of how not to handle a crisis. Why it’s important to prepare for a PR crisis.

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Behind the Headlines With Ted Meyer

Cision

A well-thought out communication plan can only take you so far. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. For the largest banks, the reputational damage from the financial crisis could take a generation to repair.

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How Can We Manage Today’s Media Misinformation Crisis?

PRSay

What is misinformation as it pertains to journalism? b) Newspapers getting the facts of a story wrong. e) Newspaper’s choice of a news story, even if the facts are correct. This lack of trust in mainstream news sources is a crisis that communicators can help control. Let’s begin with a pop quiz.

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The Top 10 PR Disasters in 2021

Prohibition

Our very own Chris Norton, founder of Prohibition PR, shared his thoughts on the scandal with PR Moment : “The Yorkshire Cricket Club’s handling of racism allegations has to be the biggest PR disaster of 2021 for me – the perfect example of how not to handle a crisis. It showed just how bad the app can be for the teens of today.

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