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Interning at Hoffman: PR with Flavor

The Hoffman Agency

Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. As the daughter of a chemical engineering Ph.D. Even as an intern, I’m helping with the kinds of projects that inspired me as a younger kid, and I’m playing a real role in telling client stories to the world.

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The Anatomy of an FDA-Approved Tweet

ISEBOX

Proper usage of platforms like Twitter for pharmaceutical communications is a lesson in anatomy: You need to understand the structure and internal workings for maximum impact. You may not be performing surgery, but your success with this type of social media boils down to knowing the Anatomy of an FDA-Approved Tweet.

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I also supervise our excellent social media editor, Terry Kosdrosky. Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. We also successfully placed several other interns at other Crain organizations.

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Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

For example, if your business requires employees to use dangerous machinery or chemicals, your risks will differ from those of a business dealing with online sales. With certain crises, you will need to halt your usual daily chatter on social media or post an update on your website’s homepage. Audit Your Communications Channels.

Crisis 40
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Russia Hacking The News

Flatiron Communications

Anyone who follows the machinations of today’s news and social media ecosystems will no doubt recognize the danger to society when factually inaccurate stories catch fire and influence public opinion. Individuals, states, and non-state actors are increasingly using Media Hacking techniques to advance political agendas.

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Targeting Teens for E-Cigarettes

Mindful Marketing

In fact, certain high schools, like Plainedge High School in New York, have installed special chemical detectors in bathrooms to sense changes in the air and notify administrators when students are “vaping.” One good thing is that e-cigarettes don’t have as many harmful chemicals as burned cigarettes.