The Hoffman Agency

JANUARY 26, 2022

Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. As the daughter of a chemical engineering Ph.D. and lover of content creation, I’ve been torn between pursuing STEM or communications for as long as I can remember. As the daughter of a chemical engineering Ph.D.

Internal 36

Internal International Chemicals Fashion 36

ISEBOX

NOVEMBER 23, 2016

Proper usage of platforms like Twitter for pharmaceutical communications is a lesson in anatomy: You need to understand the structure and internal workings for maximum impact. You may not be performing surgery, but your success with this type of social media boils down to knowing the Anatomy of an FDA-Approved Tweet.

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

Bianchi Biz Blog

APRIL 5, 2021

I also supervise our excellent social media editor, Terry Kosdrosky. Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. We also successfully placed several other interns at other Crain organizations.

Automotive 65

Automotive Web Meeting Media 65

Beyond PR

APRIL 22, 2016

A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. For example, if your business requires employees to use dangerous machinery or chemicals, your risks will differ from those of a business dealing with online sales. Audit Your Communications Channels.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

Flatiron Communications

MARCH 10, 2015

Anyone who follows the machinations of today’s news and social media ecosystems will no doubt recognize the danger to society when factually inaccurate stories catch fire and influence public opinion. Individuals, states, and non-state actors are increasingly using Media Hacking techniques to advance political agendas.

Chemicals 28

Chemicals Survey Enterprise Twitter 28