Case Study Creativity Reputation Viral 
Communications Conversations
FEBRUARY 11, 2022
Thomas, we discussed a case study. Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” In most cases, social is nothing more than an afterthought. Certainly, that appears to be the case here.
Presspage
OCTOBER 24, 2023
PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. In the past, PR’s impact on the bottom line was treated as ambiguous at best. Connect with Your Team.
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The Resolution Blog
JANUARY 31, 2020
Reputation is important in the PR world, so of course you want to get a few wins under your belt. Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. What’s not to like? unless they are presented as proof/evidence.
Buzzstream
MARCH 13, 2024
In both cases, the goal is to drive links to boost rankings and site traffic. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Tip: Brands get creative and overlap hero content types. Fractl’s case studies page.
Cision
JULY 5, 2016
Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?
Cision
OCTOBER 21, 2015
Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side.
Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Improving their brand awareness and reputation. Case studies. These are: Improving a client website’s rankings. Statistics.
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