Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. .*

Brand 370

Brand Branding Media Measurement 370

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us.

Travel 92

Travel Trends Tourism Transportation 92

PR in High Definition

JUNE 27, 2017

And as it grows, more news organisations, marketers and PRs want to get involved to explore its new storytelling possibilities. Due to the immersive nature of VR, brands can give people an incredibly powerful experience. But is it too early for brands to invest in VR? Or should they wait until the technology has evolved?

Brand 63

Brand Branding Hotels Storytelling 63

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. As AI technology continues to improve, it will only become even more prevalent in the travel industry. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Five Factors of a Golden Age.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Shift Communications

JANUARY 7, 2015

To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin. We’re most excited to put these strategies to the test in the room with attendees who bring business challenges to the seminar for real-time brainstorming with our panelists.

Hotels 60

Hotels Employee Storytelling Agency 60

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. The good news for comms pros: It will be a blend of both technology and human insight. Maybe the best way to get started is by learning how technology experts are defining AI. The first example is pragmatic AI.

Publicity 85

Publicity Training Technology Data 85