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B2B marketing insights for improving technology business performance

Agility PR Solutions

Since tech brands (among many others) rely on marketing data to guide funnel optimization and user experience, it’s a logical conclusion that those companies are able to improve internal processes and outcomes thanks to marketing insights.

B2B 114
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How Public Relations Can Help Build Trust In Defense Tech Brands

5W PR

The importance of transparency The armor of secrecy that traditionally shielded defense tech brands has started to come down in the era of a hyper-informed public. Defense tech storytelling But transparency alone is not enough. In a time where public perception is critical, storytelling acts as the guiding light.

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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. .*

Brand 370
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Mastering Brand Narrative Control

Presspage

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78
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Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Cision

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? What if you paint pictures with words and tell tales around something as seemingly boring as a brand? There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling.

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Reshaping Public Relations In 2024: The Rise Of Purpose-driven Storytelling And Authenticity

The Hoyt Organization

They seek authentic and meaningful connections with brands and are no longer swayed solely by glitzy advertising or grandiose promises. This generation of consumers matured in a digital age defined by rapid technological growth, instant connection, and the reign of social media. What Is Purpose-driven Storytelling?

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Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow

Sword and the Script

Can a good story create value for a brand? Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling.