Victorious PR
AUGUST 2, 2022
While we work closely with our clients to help them optimize their socials for press with a brand strategy kick-off call, we would love to share some tips for anyone who is planning to hire a PR firm. Use stories as a place to showcase your media wins in real time — as soon as you hear about them.
Contently - Strategy
OCTOBER 4, 2018
If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Hanks has enjoyed an illustrious film career precisely because he is not a character actor. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Remember that.
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ReimaginePR
SEPTEMBER 19, 2015
The same principle applies in film. As marketers, we have to think like script writers, musicians and even real estate agents. You had to do that because people need to put themselves inside your home. To do that, they need space, not stuff. Only then can they actually put themselves in your home and imagine the possibilities.
PR Conversations
JULY 17, 2014
Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Which real, historical or fictional person or brand would you like to give a reputation makeover? If it wasn’t to be in New Zealand, I would love to experience public relations in the USA, as well as in the UK. No, not really.
Konnect Agency
DECEMBER 6, 2019
You might be wondering: What do a bunch of holiday films that follow the same exact plot line and formula have anything to do with PR and Marketing? Well… while I won’t admit just how many of these films I’ve watched, I’d like to share a few key takeaways that publicists and marketers can apply to the work we do.
Prohibition
NOVEMBER 5, 2018
We have won a major brief from national estate and lettings agent, Your Move , that will see us delivering a digital campaign aimed at engaging with and acquiring ‘unexpected landlords’. Launching this week, the campaign will be amplified through organic channels, as well as via a concentrated programme of social media advertising.
Beyond PR
MAY 12, 2016
Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.
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