Brand Measurement Reputation Seminar 
PRSay
APRIL 25, 2024
Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Call it a professional brand strategy if you will. Do your SWOT.
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2023
To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. But there’s no need to fear data!
ImPRessions - Crenshaw Communications
JUNE 18, 2019
Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re measurable. They involve tailored messages.
Cision
APRIL 14, 2017
Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. How can brands keep up? I have never met a seminar I didn’t want to cherry-pick—i.e., What are the keys to maintaining a positive brand reputation?
Cision
JUNE 15, 2017
HPRA provides year-round programs, professional development seminars and networking among other services. . With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics. What are brands doing differently today?
PR 20/20
JANUARY 16, 2023
Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice.
Presspage
AUGUST 22, 2017
Sending your brand message is not enough. Measurability of PR efforts is increasingly important. Focus on authentic brand story and thought leadership. With the introduction of many monitoring and scheduling tools for online communication, the need for measurable and standardized preparation of PR efforts is on the rise.
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