Maxim Behar

NOVEMBER 23, 2020

If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. In fact, I've been doing this for at least 40 years - first in journalism and then in business. And this is no longer a fashion, but just a business necessity. - Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists.

Apparel 106

Apparel Public Affairs Training Corporate 106

PR Conversations

JULY 17, 2014

Which real, historical or fictional person or brand would you like to give a reputation makeover? To leave the field of interior design and go into journalism–that eventually led me into PR. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. flexibility.

Real Estate 71

Real Estate Local Government Internal 71

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Or the Longview Journal in the case of this particular announcement. Old fashioned press releases and advertising can lead to bona fide editorial coverage. A sponsored content twist.

Software 121

Software Case Study Advertising Advertising 121

MaccaPR

JULY 27, 2016

by connecting to a modern trend of lumbersexuals, we were able to entertain our core audience and solidify Dinty Moore as the lumberjack brand, all the while engaging with a younger more modern audience.”. Another agency might have just answered the brief with a banner for the event and a print ad to be placed in the Chicago event program.

Marketing 48

Marketing Video Consumer Agency 48

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc. In PR, I focus on brand reputation and relationships with target audiences. Know a PR, marketing or sales leader with compelling ideas fit for print?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52