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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Green” guidelines for communication success. negative publicity; and.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Green” guidelines for communication success. negative publicity; and.

Ethics 40
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article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Green” guidelines for communication success. negative publicity; and.

Ethics 40
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Relevant Links – Why They Are Important and How to Build Them

Buzzstream

Mid-tier bloggers or brand-new sites in your niche are great examples of relevant links that can help you in the long run. After analyzing a lot of the top shared content from local news sites, they saw that local news liked to brag when their city was featured on content like “X City Named Best for Y”.

How To 62
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders. Hill Center.

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(Ad)vice: 3 Marketers at Controversial Companies Explain Their Methods

Contently - Strategy

” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. Promoting Bad Boy Vodka became a matter of keeping the original brand identity in conversation with Dennis Rodman’s tumultuous personal life. The brand controls over two-thirds of the market.

Company 78
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Media Relations Must-Dos: 10 Tips for More Earned Media

Beyond PR

Know your standards: AP News Values and other codes of ethics. Keep learning: Guidelines change. Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. Get local: Most of the media outlets you reach out to are focused on a specific audience.