ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. This means that one of the first things potential customers will do is look up your business online. Negative reviews can hurt your brand’s reputation and turn away potential customers.

Policies 95

Policies Construction Reputation Privacy 95

Cision

OCTOBER 30, 2015

Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. How do brands decide who to target when there are so many users and networks to choose from? While these networks do provide an opportunity to choose privacy over transparency.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

5W PR

DECEMBER 26, 2019

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. The final one is using and leveraging the customer service center as a profit center. COMMUNITY BUILDING. Marketing firm Mastered Marketing cited Facebook Messenger’s 1.3

Marketing 113

Marketing Instagram Media SEO 113

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. What’s not safe is ignoring social conversations, especially those related to your brand and category.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

JANUARY 5, 2024

At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. The brand may not have messaging enabled on some platforms, like X.

How To 83

How To LinkedIn Tools Google 83