Cision

MARCH 24, 2017

Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. My favorite book is…. Finally, having patience is a must.

Enterprise 227

Enterprise Agency Radio Fashion 227

PR Conversations

SEPTEMBER 10, 2014

It seems surprising to me that the final chapter in Part II of the 1948 book, Your Public Relations, looks at practice within an industry body as this seems rather a specialist rather than strategic focus. He also outlines leadership projects with community programs, developing PR executives, and reaching community leaders.

Publicity 67

Publicity Advertising Advertising Community 67

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. We went to those online communities and announced our product and drummed up interest. Something else was going on. How did we discover Pump It Up?

Energy 120

Energy Viral Storytelling Community 120

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Community service. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Community service. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

Communications Conversations

JULY 27, 2015

But, has social media given you information you couldn’t have consumed in a classroom, by reading a book, or by sitting down with a good, old-fashioned newspaper? I love reading all the different perspectives we see online each day about marketing, politics, religion and our communities. Helps connect you with the world.

Newspapers 60

Newspapers Education Social Media Comparison 60