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Purpose Driven Branding

5W PR

What began in August last year when nearly 200 CEO members of the Business Roundtable upended Milton Friedman’s doctrine of 1970, declaring that businesses exist solely to make profits for its shareholders has mushroomed. Cause-related marketing, philanthropy, sustainability, and corporate social responsibility are some ways to align purpose.

Brand 88
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9 Social Media Trends Every Marketer Must Know For 2021: A Conversation with Arik Hanson

MaccaPR

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

Deirdre Breakenridge

A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities.

Tools 150
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 2) Microtargeting augmented by social surround sound. 7) Culture and politics usher socially conscious marketing. My own predictions are included at the bottom.

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The Deep Work Habits of 28 Highly Productive People

ZudePR

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. Social media is the obvious one as well.

Writing 114
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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago. Long form blog posts? Assign project teams. Foster a learning culture.

How To 60