Blogging, Data-Driven PR, Leadership and Measurement

Data-Driven PR Campaign Planning: Part 2

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measure success.

Data-Driven PR

Data-Driven PR Data Measurement Trends

Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? .

Data-Driven PR

Data-Driven PR Measurement Data Travel

Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution?

Data-Driven PR

Data-Driven PR Measurement Data Travel

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. These qualitative benefits of PR are as old as the marketing funnel itself. How do you measure in reasonably objective numbers the impact of the PR you’ve received?

Data-Driven PR

Data-Driven PR Analytics Google Data

This Is How PR Influencers Think You Should Be Using Data

Onclusive

AUGUST 15, 2017

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution. “If

Data

Data Data-Driven PR Analytics Measurement

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. neon lights.

Strategy

Strategy Brand Branding Technology

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. “We PR grows more in demand. Data-driven PR. You’ll find my own prognostication at the very bottom.

Marketing

Marketing Content Marketing Social Media Employee

A Traditional PR Pro Take on Analytics

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement.

Analytics

Analytics Data-Driven PR Measurement Google

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR

Data-Driven PR Measurement System Data

Tracking your PR efforts using metrics that align with business impact

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR

Data-Driven PR Measurement System Data

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data

Data Communications Reputation Data-Driven PR

SHIFT Archives: The Best of Q4 2015

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Ah, the question on every PR pro’s mind. Getting Your PR Measurement Program in Shape for 2016.

Measurement

Measurement Tools Agency Blogging

Latest PR Trends

5W PR

JUNE 6, 2022

The biggest benefit of utilizing digital PR is that companies can keep track of the performance of their PR efforts in digital spaces through their SEO strategies too. Elements such as search engine ranking, keywords, and link building are all helpful ways that companies can measure the success of their digital RP efforts.

Trends

Trends Data SEO Consumer

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Interestingly there were no formal blogs on any of the sites. The days of “is social important?”

B2B

B2B Marketing Construction Analytics

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Find photographers that you respect and study their craft.

Communications

Communications Analytics Infographics Data-Driven PR

Public Relations Today

Data-Driven PR Campaign Planning: Part 2

Getting Executive Buy-In on PR Metrics That Matter to Your Business

Trending Sources

Getting Executive Buy-In on PR Metrics That Matter to Your Business

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

This Is How PR Influencers Think You Should Be Using Data

What is Tech PR? PR strategies that sell your tech brand

20 PR and Marketing Predictions for 2022

A Traditional PR Pro Take on Analytics

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Tracking your PR efforts using metrics that align with business impact

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

SHIFT Archives: The Best of Q4 2015

Latest PR Trends

What’s the New “Norm” for B2B Marketing?

The Top 5 Skills That Young (And All) Communicators Should Develop

Stay Connected