article thumbnail

The Importance of PR in Shaping Media and AI Perceptions

5W PR

Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. Crisis communication planning Regardless of the positivity of PR efforts, situations requiring public concern redressal may arise. However, its potential is often clouded by uncertainty and doubt.

Privacy 78
article thumbnail

Crisis communications: lessons learned from 4 examples

Presspage

Snow, sleet, wind, and freezing temperatures that lasted up to 10 days caused severe disruptions to the rail and transportation systems and most short and Intercity trains had to be canceled, including those to and from Germany. NS, the Dutch railroad service, was quick to react and started communicating before the heaviest snowfall arrived.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Crisis communications: lessons learned from 4 examples

Presspage

Snow, sleet, wind, and freezing temperatures that lasted up to 10 days caused severe disruptions to the rail and transportation systems and most short and Intercity trains had to be canceled, including those to and from Germany. NS, the Dutch railroad service, was quick to react and started communicating before the heaviest snowfall arrived.

article thumbnail

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. But today, every one of us, every one of them can have ink by the barrel for free.

article thumbnail

Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

However, within a few days, more information (and concerns) came to light when the National Transportation Safety Board told the New York Times that “the plane was not being used in long flights over water because a pressurization warning light had gone off during three recent flights.” Fortunately, no passengers were seriously injured.

Ethics 97
article thumbnail

Chatbots as a public relations tool: proceed with caution

Stephen Waddington

Also in crisis communication. Answers simple requests for transaction information such as environmental data, transport information, or personal records such as a bank balance. If you enjoyed this blog post you may like to receive future posts as they are published, via email. Push out messages in realtime.

Tools 79
article thumbnail

Three tips to avoid a PR setback damaging your company reputation

PR in High Definition

Capability reputation is the organisation’s ability to deliver a product or a service, in this case, the RFU and British Airways’ capability to transport the team from A to B. Character vs capability reputation Company reputation is split between character reputation and capability reputation.