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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

The following article originally appeared on the AirPR blog. . Write masturbatory press releases for the express purpose of making some key executive happy because (s)he likes the sound of her own voice or likes to see his name in quotes. Just ask Qualcomm Wireless Reach. Ahhh, the new year. BTW that word is so last year.

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Why 99% of companies should completely forget about brand journalism

Communications Conversations

Brands no longer need mainstream media to tell their story–they can tell it themselves through a blog (or brand journalism site)! Sites like Unbottled started just like every other blog or news site–with 0 visitors. Who wants to get their news from a wireless service provider? But you what? Disagree with me?

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How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

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How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. I was just pissed off and decided to write about it. From there the tweets pretty much write themselves.

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Your audience with the public

Stephen Waddington

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The global population of the world is 7.7 billion people.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16). Developed from corporate communications, it soon applied to mass media to the public (38).

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