Blogging Company Data-Driven PR Infographics 
ImPRessions - Crenshaw Communications
JUNE 21, 2018
What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR.
Onclusive
SEPTEMBER 13, 2017
PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR is a powerful driver of top of funnel sales leads. The post Why CEOs Should Invest in PR Attribution and PR Measurement appeared first on AirPR.
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Newsfile
JANUARY 24, 2024
McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. Data-driven PR Data-driven PR uses analytics to guide PR strategies.
Shift Communications
SEPTEMBER 18, 2017
Let’s next look at a predictive analytics example every PR practitioner will benefit from. We help connect our companies with audiences who matter most to the company, from investors to activists to customers. Let’s take the organic traffic from my personal blog as an example. What Would PR Do?
Shift Communications
DECEMBER 27, 2016
Want to see how to do this for your blog? Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS.
Shift Communications
DECEMBER 18, 2014
If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
Newsfile
JANUARY 30, 2024
McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.
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