Sword and the Script

JANUARY 20, 2018

That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says the Cisco AR catalog has more than 2,500 weekly users.

Case Study 98

Case Study B2B Study Marketing 98

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” If you’re going to invest time in generating quality content, it needs to be authentic, shareable, and memorable. ” Continue reading at your own peril if you’re not that far!].

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

DECEMBER 15, 2020

Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 168

Marketing Employee Content Marketing Training 168

Sword and the Script

MARCH 27, 2018

Nine times out of ten, a story about how the world is ending will overwhelming draw more interest than a case study about how anyone can prevent the end of the world. 4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows. Also, see these related posts.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48