blogging-upstream 
Waxing UnLyrical
JUNE 13, 2012
Some of us follow the current; some of us prefer to swim upstream. Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. The world doesn’t need another fashion blog, yoga site, or recipe roundup. Growing a blog is not easy: If it was everybody would be doing it – oh wait, they are!
Sword and the Script
JANUARY 23, 2024
The only way to fix that is to influence the buying process further upstream when customers are quietly researching their options. Thought leadership influences the buying process Vendors have to influence the buying process sooner and further upstream. This is where good thought leadership can make a difference.
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Sword and the Script
AUGUST 15, 2023
Your chance to influence deals has moved upstream which is why marketing is so important in B2B. Or just reply to this message if you are a subscriber and receiving blog posts by email. Observation: These steps reinforce what B2B marketing and sales organizations should already know. I’d be glad to speak with you about your needs.
Waxing UnLyrical
JULY 28, 2014
Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging.
Sword and the Script
OCTOBER 23, 2018
Part of this is aligning sales and marketing upstream and not waiting until lead scoring and routing becomes a firefight. Also see: How to Generate Media Referenceable B2B Customers with a Blog. Also see: How Long Should a Blog Post Be? [A 3) Subscriptions are imperative to content marketing. Of course not.
Mindful Marketing
FEBRUARY 14, 2021
Toyota’s “ Upstream ” commercial featured the adoption story of Jessica Long, a 13-time gold-medal-winning Paralympic swimmer. ” Subscribe to Mindful Matters blog. Long’s rise to success despite severe adversity was inspiring; however, there was also something unsettling about the ad.
Sword and the Script
APRIL 19, 2016
A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Answering questions is still a solid way to develop useful content for blogs, FAQs, eBooks and other content marketing elements. Pitch media upstream.
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