PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. And that’s not stopping in 2017. So what’s predicted to become of content marketing this year? Visual content. Video content. User-generated content. Content Marketing Institute.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be To that end, this year’s roundup is uh-mazing. Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

APRIL 27, 2019

In the last few weeks I’ve stumbled upon a hat trick of studies that can help you do that – and it’s the common denominator for this week’s Unscripted Marketing Links (UML). 1) The top challenges in journalism. Is the process of media relations getting harder? That’s up 17% from the same survey last year. So, what’s PR to do about it?

Survey 90

Survey Journalism Study Pitching 90

Sword and the Script

DECEMBER 12, 2017

I don’t think it’s a stretch to say our own predictions are influenced by where things are today – and where we’d like things to go. It is a window into their assessment of current trends and their aspirations. Here we go…20 insightful PR and marketing predictions for 2018 follows below. 5) Rise of the real influencers. “A

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words. How long is the average blog post? Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. the Top MaccaPR Posts of 2016. Still not convinced influencers are the right strategy for your consumer brand? We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. Welcome to the first PR technology summary ( PR tech sum ) of 2020. I aim to publish it on the first Tuesday of every month. There’s a PR tech question in there too! Sign up here.

Software 101

Software Analysis Data Tools 101