Sword and the Script

DECEMBER 20, 2022

That’s one of my favorite quotes and I think of it every time prediction season comes around. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

Contently - Strategy

NOVEMBER 7, 2019

That checklist to help plan your route… content. That video tutorial on how to change your car’s oil… content. That video tutorial on how to change your car’s oil… content. Those Instagram posts with images of must-see landmarks… content. Review and edit content. Conceptualize content.

Strategy 79

Strategy Education System Writing 79

Sword and the Script

OCTOBER 29, 2016

The buyer’s journey is a trendy topic in marketing circles and for good reason. Buyers today hop from channel to channel , and it’s never been harder for organizations to map out what that journey looks like. At the core, the buyer’s journey flows through three primary phases – attraction, conversion and retention.

B2B 60

B2B Marketing Analysis Content Marketing 60

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Inbound marketing consists of creating and promoting content that addresses customer needs. They include marketing automation software, content management systems, and email marketing systems. The result?

Marketing 81

Marketing eBook System Tools 81

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. Blog Posts. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. Blog Posts. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72