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Data-Driven PR Campaign Planning: Part 1

Onclusive

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Determine your campaign objectives.

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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. I was a print journalist for a dozen years, then made the leap into digital in the late 90s. Big data will empower us to create more and more highly personalized content experiences. s clients and advertisers.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

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The Future of Marketing: Sara Castellanos

Shift Communications

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector.

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Storytelling, PR, and Measurement

Waxing UnLyrical

I think of printed content (published, web, social, etc.) This article from 1963 by Sylvia Porter , in the Meriden Journal , carries the subheading “Policing Public Relations.” We consider there to be five media types in general, print, TV, radio, web, and social media. No kidding!

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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

If multiple employees from one company attend an event, we can aggregate data to discover what the company X contingent did collectively. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges. PR, marketing, sales and journalism.