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From Traditional Banking to Fintech: The PR Transition

5W PR

PR can illuminate this, emphasizing their adoption of artificial intelligence for fraud detection, big data analytics for personalized financial advice, and blockchain technology for secure transactions. Transparency is key Clearly communicate robust cybersecurity measures and data privacy policies.

Banking 78
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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

The firm advises them to “share prosperity” by offering new jobs and presumably skills training; to communicate more clearly about “fairness” and use “explainability”; and to embrace diversity, equity, and inclusion. Redefine data ownership and privacy. The post Big Tech Has A PR Problem.

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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. ” Building trust. Millennials are now the largest demographic in the U.S.,

Marketing 173
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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Advanced social media monitoring skills are a critical component of effective social media communications. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. Let’s focus on employee privacy in the workplace. In the U.S.,

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Brexit and Trump are result of the failure of professional politics and communications

Stuart Bruce

I say this with great dismay as I’m guilty of being one of those professional political communicators. The data the party gathers by knocking on the door is gold dust and by conventional wisdom essential to winning an election. If you’re a political operative or communicator who doesn’t know who Zoella is then shame on you.

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What is Predictive Media Intelligence?

NewsWhip

Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. It’s used by reporters and communications professionals wherever advance knowledge of a story’s impact can assist in a decision – such as a crisis or time sensitive opportunity. .

Media 88
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PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate.

Privacy 60