ImPRessions - Crenshaw Communications

JUNE 28, 2023

Concerns about job losses, privacy breaches, and ethical use are widespread. For PR, the task is to highlight these opportunities while navigating the hurdles related to privacy, access, and hardware requirements. A pressing challenge in B2B tech PR is communicating technical complexity in simple terms.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

But there’s an overlooked bit of B2B tech that’s quietly poised to shake things up: the cloud. There are real opportunities for hybrid providers to promote their advantages through creative storytelling. Privacy concerns drive open source cloud. They also offer lots of opportunity for tech PR teams.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The small B2B software provider Basecamp set out to be different from the moment is began in 1999. There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

MAY 18, 2018

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades.

Social Media 149

Social Media Marketing Media B2B 149

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59