B2B Launch Checklist: Micro-Moments and the Buyer Experience
Shift Communications
JUNE 30, 2015
When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. Blog series?
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