Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. What’s your crisis PR background? At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats.

B2B 159

B2B Apparel Product Launch Agency 159

NewsWhip

SEPTEMBER 14, 2023

This latest viral story isn’t based on tradition, however, and instead reignites a comms crisis Burger King faced last summer that resulted in massive public support for an employee who was believed to be under-appreciated. All in all, not a great month for Nike’s reputation.

Brand 78

Brand Branding Viral Apparel 78

ImPRessions - Crenshaw Communications

MAY 29, 2018

We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. It may want to let a crisis blow over, or just go quiet until the next news cycle, especially if the criticism is undeserved.

Apparel 160

Apparel Construction Agency Interviews 160

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today. Throughout my career, I’ve dealt frequently with crisis situations. Take your time.

Ethics 80

Ethics Data Crisis Apparel 80

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. PR crisis communications marketing outrage PR crisis' Ready for it? Be offensive and distasteful. .

Company 110

Company Apparel Airlines Crisis Communications 110

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Event panelists worked through some of the most well-known episodes in PR history, including the 1992 Tylenol poisoning crisis (Johnson & Johnson). It’s arguable, but as a global health organization with a stellar brand reputation, it’s reasonable to weigh in on a public health matter. PR’s Deep Impact: The CCO.

Corporate 213

Corporate Ethics Apparel Journalism 213