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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

Crisis Communications

Crisis Communications Crisis Reputation Communications

Company Bites Journalists…Again

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. PR crisis communications marketing outrage PR crisis' Ready for it? Be offensive and distasteful. .

Company

Company Apparel Airlines Crisis Communications

Repairing Trust: Reputation Management and Crisis Communications

Company Bites Journalists…Again

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