ImPRessions - Crenshaw Communications

MAY 29, 2018

At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media. We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone.

Apparel 160

Apparel Construction Agency Interviews 160

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Event panelists worked through some of the most well-known episodes in PR history, including the 1992 Tylenol poisoning crisis (Johnson & Johnson). When J&J joined other companies in pulling advertising from Laura Ingraham’s show to protest her criticism of Parkland shooting survivor David Hogg, there was pushback.

Corporate 213

Corporate Ethics Apparel Journalism 213

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. It’s become a favorite tactic of some apparel brands. Ready for it?

Company 110

Company Apparel Airlines Crisis Communications 110