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Female Founded Startups

5W PR

Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Jules Miller founded the brand after battling severe Irritable Bowel Syndrome for five years. The Nue Co. aims to redefine the relationship consumers have with their health.

Apparel 152
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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Public relations is an intensely competitive industry. Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats.

B2B 159
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Customer Care | The Ultimate PR Strategy

Reputation Us

There will always be exceptions or opportunities to move beyond pure word-of-mouth (influencer and media relations, social media, etc.) For companies trying to get ahead, here are some examples of how other businesses have used customer relations to win the public relations battle before it ever begins.

Apparel 60
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Behind the Headlines With Angie Mathews

Cision

So how can your brand keep up? In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media.

Fashion 120
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When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

Mary’s class was exploring the topic by examining a deceptively simple case of inaccurate media coverage. dpms is a local London business that sells branded apparel, jewelry and products by local artisans. In my experience, clients can be quick to raise concerns about errors in media coverage. Media Relations'

Apparel 123
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Kelly Groehler. What was your last PR job?

Apparel 106
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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? Right now, we engage with traditional media channels.

Ethics 81