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Meet the Media: Justine Murphy, Senior Editor at Laser Focus World

Bianchi Biz Blog

Smart farming” is on my radar as well; it’s poised to change the future of farming and agriculture as a whole. As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), There’s another story I’m extremely proud of, but it did not appear in any publications.

Meeting 73
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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. How long have you been in journalism and how did you get started? Familiarize yourself with our publication and the types of stories we cover.

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Don't Be Naïve About Native Advertising

Mindful Marketing

Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products.

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PR Rock Stars: Geosys’s Emily Negrin

Communications Conversations

I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. My role revolves around positioning Geosys as the industry leader in remote sensing for agriculture by serving as a trusted partner for our core market segments.

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Strategic Collaboration: Creating Meaningful Connections

PRSay

I work for Vermeer Corporation, a global industrial and agricultural equipment manufacturer. Kate Guess is the Director of Communication for Vermeer Corporation, a global industrial and agricultural equipment company. She is also accredited in public relations from the Public Relations Society of America.

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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. We use public relations to build our global brand. How did you get your start in PR?

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Coffee with a Journalist: Lisa Martine Jenkins, Protocol

OnePitch

Then my second journalism job, I was almost too organized, like I would have folders for pitches on various topics, and I just spent like half of my life categorizing things. Like what, grown grass? [00:12:52] LMJ: Yeah, like agriculture. [00:12:55] BB: So ag, okay. This is great. But this felt like, A, they know what I cover.