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What is the Upcycled Food Trend

5W PR

Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land. Raising awareness and educating the public about its benefits is crucial. The post What is the Upcycled Food Trend appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

The brand prioritizes sourcing sunflower oil from sustainable agriculture. The post The Ongoing Importance of Sustainable Practices for Consumer Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Unilever’s Hellman’s mayonnaise stands out for its sustainable practices.

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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. She went to the public library and researched companies that had an office in Washington. She did start a blog in 2008, though. Changing with the tides.

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How to Attract Gen Z Consumers to your Wine Brand

5W PR

That includes things such as donating a part of profits to charities or supporting sustainable agriculture initiatives. The post How to Attract Gen Z Consumers to your Wine Brand appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Wine brands can appeal to Gen Z consumers by supporting social causes.

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Standing Out Among Plant-Based Beverages

5W PR

This includes using regenerative agriculture practices and renewable energy in production. The post Standing Out Among Plant-Based Beverages appeared first on Public Relations Blog | 5W PR Agency | PR Firm. However, not all healthy beverages are equally sustainable. Also, recyclable or compostable packaging can be used.

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Don't Be Naïve About Native Advertising

Mindful Marketing

Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products. ” Subscribe to Mindful Matters blog.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

A public-facing CEO. Some CEOs opt for video to control sensitive communications like a public apology. In 2017, Land O’Lakes took it up a conceptual notch, producing “The Believers” — ten highly produced videos that salute the idea of a life in agriculture in a poetic and celebratory way. 7 best PR uses for video.

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